MAKE WAY FOR JSTARC’S ‘JIGRA – THE CHAMPION’
By pWW@101 In News On October 24, 2014
Team JSTARC is very excited to introduce you all to one of the most high-profile ambassadors of Jalnawala’s Sports and Wellness Pvt. Ltd. ‘JIGRA – The Champion’.
‘JIGRA’ a young and dynamic boy comes with a lot of knowledge about martial arts, its forms and techniques.
‘JIGRA’ the mascot for Jalnawalas Sports and Wellness Pvt Ltd was officially launched on 21st October 2014 on the eve of 1st day of Diwali festival.
“I’m delighted to welcome such an important member to the team,” said Mr. Nilesh Jalnawala– CEO & Technical Director, JSTARC. He also added that, “The mascot will play a key ambassadorial role and the name ‘JIGRA’ represents the much needed courage and guts to play this sport. I’m sure he will inspire many young Martial Art fans in India, abroad and all over the world with the great passion which he has for the sport and for his country.”
The final mascot design was chosen after Team JSTARC had analyzed 27 different proposals created by 3 different agencies. The designs were further analyzed through extensive research carried out amongst its primary target audiences i.e. children, youngsters and the sport enthusiasts.
“The fact is that JIGRA has come out really well and is very fitting to our team,” said Team JSTARC’s Planning and Operations Head Mr. Yogesh Joshi. “One of the key objectives of introducing JIGRA is to use the online & offline media as a platform to communicate the important updates, latest news and events related to Martial Arts. We are glad to be able to do so with the help of a mascot who I’m sure will be much-loved, not only in India, but all over the world.”
‘JIGRA – The Champion’ will soon interact with us on Jalnawalas Sports and Wellness Pvt. Ltd. Facebook page, other social mediums and JSTARC’s upcoming events. Surely we are looking forward for it.
